Benefits to use Customer Data for Coffee marketing



With coffee shops becoming the ultimate takeout commodity, it’s no wonder that loyalty programs have become an integral part of many businesses. They can be an effective way to attract new customers and encourage repeat visits.

Loyalty programs:

When a customer signs up for the digital stamp program, they are provided with their contact information, which can be used to trigger repeat visits. This step will help you identify which customers are new, lapsed, or returning. Treat first-time guests with special offers and discounts. For instance, consider giving them an Americano or a free espresso. Through push notifications, you can reach out to lapsed customers and offer them a discount or special. These insights can help you improve your relationship with them and attract new customers.

Having buyer personas for your coffee shop will help you identify who your customers are and what kinds of events and menu items they’ll most likely want to see. It will also help you create content that will appeal to them and will be useful for social media.

The next benefit is that your buyer personas will help you identify the right audience for your ads, so they can reach them in a profitable way. People who are like friends are more likely to visit your coffee shop and become brand ambassadors. This will help boost word-of-mouth marketing and increase sales.

A study conducted by data consultancy SumAll revealed that businesses with a high percentage of repeat customers are more likely to generate a higher revenue than those with less than 10% repeat customers.

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