New business on Google Analytics


Nobody has said that starting a new business is easy or meant to be easy. It should be hard and very complicated, in fact, not many people are able to do it these days. Social media and the internet is getting over the consumption of the population and this is something many companies should understand before even thinking about opening a new business, small or large.

Café Eñe is a Small start-up business in the heart of Santry in Dublin city. And as a start-up business, we need a tool that can help us understand our target audience, understand what are the clients are looking for, not only in the matter of online coffee retail but also on the interest around the area, and one of the most important facts of using Google Analytics is that it will help small business to build a solid optimization plan in only one place. 

Taking into consideration that Google Analytics is completely free at the beginning, you can add more tools and will charge you for using it. The website will provide a very good and detailed evaluation of what a small company really needs to grow, it will provide you information about every single one of the users that will click and direct to your website, even they will only for a browse, their current location and their age.

But why do we need this exactly? Google Analytics is giving us a study on the popularity and strength of our website, but at the same time is giving us a study on the right population that we should then target our ads. Should it be Millennials or Boomers? Men or Women? in Dublin or in Belfast?. The purpose of all of this is to understand your customers, so you improve your media to the right customer.


Comments

  1. BeePeople Group Caitriona Flynn9 March 2022 at 05:33

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete

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