Big Data for Coffee shops


Big Data, can help us understand the characteristics of a shop better so that we can make more informed decisions when it comes to implementing new store strategies. One of the most important factors that store managers need to consider is making it easier for them to create a better sense of connection with their customers.

By adopting tools that help them become more sustainable, coffee producers are able to manage the volatility of the market and remain profitable. They are also able to create a credit history that shows their worth.

The first step in creating a truly transformative experience is creating something unique and relevant. A great in-store experience should not be limited to a limited selection or a limited number of stores.

For a Coffee brand, like Café con Eñe, data analytics will be able to improve its customer lifetime value by taking advantage of the number of visits and the average purchase price per customer on the online website, using Google Analytics.

Through the data collected, the company will be able to create a personalised customer experience that fits each individual's unique spending habits. At the moment there are many tools in the market that will be able to create a deeper connection with its customers by taking into account their preferences, either previous purchases or even the use of a Pixel on the website.

When technology and automation are integrated into the workplace, people start to worry about their jobs being taken over by machines, however, this is not always true, there will be in the future many roles that can still need the interaction with a human, the sensibility of the roasting a coffee, for example, is still part of the humanity, Big Data will help Coffee con Eñe to save time and be more productive.


Comments

  1. BeePeople Group Caitriona Flynn9 March 2022 at 05:34

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete

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